The announcement today that AskJeeves has acquired Bloglines suggests that the world of blogging is not only becoming ubiquitous, but monetized. A search engine like AskJeeves seeks access to a wider audience of customers for its advertising revenue generators, so the fit with an RSS based blog indexer seem a logical extension into a relatively new space. Of course, the barrier to entry is low, and the effort to capitalize on "eyeballs" makes one reflect on silly marketing presentations of the bubble era when "sticky" was the quality du jour. Bloglines parent Trustic, Inc. is spinning things here and the faq on the transaction is here. Curious to see if users of search engines want to have the RSS-enabled blogosphere indexed into their searches.
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